Case Study: MoveIt
Case Study: MoveIt
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Timeline: 5 Days
"Our vision is to make health and wellness a priority for everyone, and to inspire and motivate people to live their best lives."
My Role: Researcher, Persona, Competitive Analysis, Ideation Process, IA and User Flow, Wireflows and Wireframe design.
The Idea:
To find an effective way for busy people to find time to exercise and monitor their vitals, such as heart rate.
The users:
The MoveIt app targets busy professionals, especially those often on the move, seeking a tech-integrated solution to maintain consistent and convenient fitness routines.
The project:
This project was part of the course assignment for Mobile design at Noroff and lasted 1 week.
Design Thinking Process
Design Thinking Process
Empathise
We will create a user persona and user scenario to help us empathise and understand our users.
Define
We will define our Problem statement and conduct Competitive Analysis.
Ideate
We will ideate solutions and explore them with IA diagrams and User Flows.
Prototype
We prepare wireframes and set up a prototype
Test
We will not be testing in this project. A prototype will be prepared for possible usability testing.
The Brief
The Brief
The challenge centers around the creation of the MoveIt app, an innovation aimed at catering to individuals like Jarno Lindeman, our main persona. Jarno, a 42-year-old design manager based in Berlin, is emblematic of the tech-dependent professionals of today. His day-to-day is filled with a flurry of activities, from making calls and checking emails to business travel. Yet, amidst this whirlwind of tasks, he seeks a solution to better his physical health and maintain a consistent fitness routine.
With Jarno's penchant for technology and reliance on his smartwatch for instantaneous information, the MoveIt app is designed to intertwine with his life, pushing fitness reminders to his wrist and offering in-depth exercise insights on his phone.
Empathise
Empathise
Before starting this journey, we will need to know who our users are, understand their challenges and difficulties and get a clear idea of their access needs. We will create a user persona and user scenario to help us empathise and understand our users.
User Persona
User Persona
Jarno Lindeman
42 Years, Berlin
Jarno Lindeman is a 42-year-old design manager at a local design company in Berlin. He is very tech-savvy and comfortable using his smartwatch and mobile phone. He regularly uses his watch to track his steps and check his heart rate, but he wants more information about his health and fitness. Jarno is focused, driven and self-motivated.
"I want to be able to exercise wherever I am, and have all the important information at my fingertips. Technology can help me achieve my fitness goals and improve my overall wellbeing."
Goals
Jarno’s primary goal is to gain strength with simple home workouts and improve his heart health. He wants to exercise consistently and be able to track his heart rate over time.
Pains
Jarno sometimes forgets to exercise, and his busy schedule can make it difficult for him to stick to a routine. He may also feel overwhelmed by the amount of health and fitness information available and unsure of where to start.
Attitudes
Jarno is focused on achieving his fitness goals, but he may need some guidance on where to start. He is comfortable using technology and expects his apps to be intuitive and easy to use.
Behaviours
Jarno prefers to follow an app on his phone to do workouts wherever he is, whether at an airport or at home. He likes having the most important information on his wrist (smartwatch), such as reminders to exercise.
Opinions
Jarno believes that a healthy body leads to a healthy mind, and he values the convenience of being able to track his health and fitness data on his smartwatch and mobile phone.
Motivations
Jarno is motivated to improve his health and fitness to lead a more productive and fulfilling life. He is committed to making small but consistent changes to his daily routine to achieve his goals.
User Scenario: Average Day
User Scenario: Average Day
Jarno wakes up at 6 AM to start his day. He puts on his smartwatch and checks his heart rate while getting dressed. He opens his phone to check his schedule for the day and sees that he has a busy day of meetings ahead. He sets a reminder on his watch to take a break and go for a walk at lunchtime.
Later in the day, Jarno has some downtime between meetings, so he opens his fitness app on his phone. The app suggests a quick 15-minute workout he can do in his hotel room or in a quiet corner of the office. He follows the workout routine, which includes a mix of body weight exercises and stretches. As he works out, he can see his heart rate and the number of calories burned on his smartwatch.
After the workout, Jarno is feeling energised and focused. He checks his phone and sees that he has hit his daily step goal already. He decides to set a new goal to walk an extra 1000 steps before the end of the day. He sets a reminder on his watch to take the stairs instead of the elevator for the rest of the day.
As the day comes to a close, Jarno checks his phone to review his workout and health data. He sees that he has made progress towards his fitness goals and feels satisfied with his efforts. He sets a new goal for the next day and goes to bed feeling motivated to continue his health and fitness journey.
User Scenario:
User Scenario:
While Travelling
While Travelling
Jarno wakes up at 6 AM and puts on his smartwatch. As he gets ready for the day, he checks his watch to see his step count and heart rate. He notices that his heart rate is higher than usual, which prompts him to consider doing a workout later in the day.
After a busy day of meetings and design work, Jarno heads to the airport to catch a flight to Paris for a design conference. As he waits for his flight, he pulls out his phone and opens the MoveIt app. The app suggests a quick 10-minute workout that he can do in a small space. Jarno follows the instructions on the app and feels energized and focused afterwards.
As Jarno arrives in Paris, he checks his watch to see how many steps he has taken so far. He notices that he is behind his daily goal and decides to take a short walk around the airport before heading to his hotel.
Later in the evening, Jarno opens the MoveIt app on his phone again and selects a longer workout that focuses on strength training. He sets his phone on a small table in his hotel room and follows the instructions on the app. He feels a sense of accomplishment as he completes the workout and tracks his heart rate during the session.
Jarno continues to use the MoveIt app throughout his trip to Paris, finding time for workouts in between conference sessions and exploring the city. The app helps him stay motivated and focused on his fitness goals, even when he's traveling for work.
What we know about the user
What we know about the user
What features are important to them?
Step tracking, check heart rate, get information about his health and fitness.
What are the needs of the users?
He needs to be able to track his step, heart and overall health and fitness as well as be reminded to exercise in his busy everyday life.
Jarno Lindeman
Job: Design Manager
Goals: Exercise consistently and be able to track his heart rate over time.
What are their pain points?
He is busy and sometimes forgets to exercise. Travels a lot and may not be able to go to a gym regularly.
How can they effortlessly interact and engage with your product?
By having a mobile fitness application with everything in one place as well as supporting wearable to give him the most important information on his wrist.
Our Vision for the App
We want MoveIt to be an app that can help Jarno make his exercise routine regular, consistent, and easy by removing complications. The app does not require any equipment, and it shows the most important information on the smartwatch, with more detailed information available on the phone app. With MoveIt, Jarno can easily track his progress, stay motivated, and achieve his fitness goals.
Define
Define
At this stage, we are defining the problem by creating a problem statement and vision statement. We will also conduct a competitive analysis to gain valuable insights from our competitors.
How might we
How might we
Display the most important information on a wearable?
How might we
How might we
Help Jarno exercise consistently and let him track his heart rate over time?
How might we
How might we
Help Jarno get information about his health and fitness
Problem Statement
Problem Statement
Busy professionals want to improve their health and exercise regularly, but they have tight schedules. While many like using fitness apps, the overload of information can be confusing. They want simple guidance to fit exercise into their day. The MoveIt app helps by offering easy home workouts without needing any equipment. It sends reminders and updates to users' smartwatches and gives more details on their phones. The aim is to help users exercise regularly, even when they're very busy.
Vision Statement
Vision Statement
Our vision is for a world where technology inspires active and healthy living. By combining wearables, mobile apps, and data, we aim to give people the tools to manage their health and fitness. We don't just want them to exercise more, but also to make informed choices about workouts, training, and tracking health. Through personalized advice tailored to individual needs, our goal is to simplify and promote healthier lifestyles.
"Our vision is to make health and wellness a priority for everyone, and to inspire and motivate people to live their best lives."
Competitive Analysis
Competitive Analysis
We conducted competitive analysis on 3 of the top fitness apps that works for both Iphone and Apple Watch.
Apple Fitness+
Strava
Streaks Fitness
Apple Fitness+
Apple Fitness+
Apple Fitness+ is a home workout application designed to enhance the fitness journey by seamlessly integrating with the Apple Watch. It provides a diverse range of video and audio workouts led by expert trainers, accompanied by curated music playlists for added motivation. With real-time personalized metrics displayed on-screen, such as heart rate, the Burn Bar, and Activity rings, users can track their progress and stay engaged during their workouts. Additionally, Fitness+ offers audio-guided walks, runs, and meditations, providing a holistic approach to well-being.
The target audience for Apple Fitness+ encompasses individuals who prioritize convenience, personalized fitness experiences, and integration with their Apple devices. This may include tech-savvy fitness enthusiasts, Apple product users, and individuals seeking an accessible and comprehensive home workout solution. The app's versatility and diverse workout offerings make it suitable for individuals of various fitness levels and interests.
3.0 • 522 Ratings App Store
Key Features
Key Features
Extensive Workout Catalogue
Apple Fitness+ offers a vast selection of over 3000 workouts and meditations, ensuring there's something for everyone, regardless of fitness level or preference.
Real-time Personalized Metrics
With integration between the Apple Watch and Fitness+ app, users can enjoy real-time feedback on their workout performance, including heart rate and calories burned.
Onscreen Coaching and Timers
The app's onscreen coaching, timers, and trainer callouts provide users with guidance and structure throughout their workouts.
Activity Rings Integration
Fitness+ seamlessly integrates with the Apple Watch's Activity rings, allowing users to track their daily fitness goals.
Positives
Positives
Integration with Apple Ecosystem
Fitness+ seamlessly integrates with Apple devices, particularly the Apple Watch, providing users with a comprehensive fitness experience and real-time metrics.
Expert-led Workouts
The app features workouts and meditations led by expert trainers, ensuring high-quality guidance and motivation throughout the fitness journey.
Personalized Metrics and Tracking
With real-time metrics displayed onscreen, users can track their progress and stay engaged, fostering a sense of accomplishment and motivation.
Negatives
Negatives
Limited to Apple Ecosystem
Apple Fitness+ is exclusively available to Apple users, limiting access to individuals who do not own Apple devices.
Subscription-based Model
While the app offers a free trial, ongoing access to Fitness+ requires a subscription, which may be a deterrent for some potential users.
Dependency on Apple Watch
While the integration with the Apple Watch enhances the experience, users who do not own an Apple Watch may miss out on certain features and metrics.
4.8 • 219K Ratings App Store
Strava
Strava
Strava is a popular fitness app that caters to individuals with a competitive edge. The app not only tracks your runs and bicycle rides but also creates a sense of competition by comparing your performance with others who travel the same routes. Strava syncs with various fitness trackers and running watches, allowing users to use the app without carrying their phone. While offering some privacy settings, Strava requires users to make certain personal information, particularly geolocation data, public to fully utilize the app's features. However, Strava has faced criticism for its handling of personal data, potentially putting users at risk.
Strava caters to individuals who are competitive and enjoy the social aspects of fitness tracking. It appeals to users who seek motivation through friendly competition and value the ability to track their progress and compare it with others. The app may not be suitable for those who prioritize privacy or prefer a less competitive environment.
Key Features
Key Features
Statistics
Strava records and provides detailed statistics about your activities, including time, distance, speed, and effort.
Real Time tracking
It allows real-time tracking and provides in-depth analysis through charts and graphs on its web app.
Competition and Leaderboard
The app emphasizes competition, with leaderboards that rank users based on their performance and allow comparisons against others in the community.
Social Connections
Strava also enables users to explore popular routes and join clubs for additional social engagement.
Positives
Positives
Tracking and analysis
Strava offers comprehensive tracking and analysis of fitness activities, including the ability to sync with various devices.
Leaderboards
The competitive features, such as leaderboards and segment comparisons, provide a motivating environment for users to challenge themselves.
Social Connections
The app also facilitates social connections through clubs and allows exploration of popular routes.
Negatives
Negatives
Privacy Concerns
Strava has faced criticism for its handling of personal data and privacy concerns. The app requires users to make certain personal information, including geolocation data, public by default, potentially compromising their privacy and security. While Strava provides privacy settings, they may not be sufficient to address all user concerns.
High cost premium membership
The premium membership comes at a relatively high price compared to other fitness apps, which may deter some potential users.
Streaks Workout
Streaks Workout
Streaks Workout is a highly versatile and motivating app that serves as a personal trainer, allowing you to exercise anywhere without any equipment. It offers a variety of features to customize your workouts and track your progress. With 30 equipment-free exercises to choose from and the ability to create custom exercises, Streaks Workout caters to users of all ages and abilities. One standout feature of Streaks Workout is its integration with Apple Music, allowing you to play workout music during your sessions (requires an Apple Music subscription). The app also saves your workouts to the Health app, enabling you to monitor your overall fitness and progress.
Streaks Workout caters to a wide audience, including fitness enthusiasts, individuals looking to establish a regular exercise routine, and those seeking the convenience of at-home workouts. It appeals to both beginners and experienced exercisers who value flexibility, customization, and the ability to track their progress. The app's simplicity and user-friendly interface make it suitable for all ages and abilities.
4.8 • 6.6K Ratings App Store
Key Features
Key Features
Custom Exercises and Equipment-Free Exercises
Includes a selection of 30 equipment-free exercises and the ability to create custom exercises. With four different workout lengths available (approximately 6, 12, 18, or 30 minutes), you can easily find a workout that fits your schedule.
Workout Music
Streaks Workout even provides workout music options (requires Apple Music subscription) to keep you motivated and in the zone.
Health App Integration
The app seamlessly saves your workouts to the Health app and offers a workout history view for tracking your progress.
Sync with all Apple devices
Streaks Workout syncs your data across iPhone, iPad, Apple Watch, and Apple TV, ensuring that you can access your workouts from any compatible device.
Positives
Positives
Extensive Library
Its extensive exercise library and customizable workouts provide a wide range of options to target various muscle groups and accommodate individual preferences.
Apple Music Integration
The integration with Apple Music and the ability to sync data across multiple devices enhance the overall user experience.
Motivation in Streaks and Tracking
The app's emphasis on streaks and tracking progress fosters motivation and a sense of accomplishment, while its convenience and flexibility make it easy for users to fit exercise into their daily routines.
Negatives
Negatives
Lack of Guidance
Lack of detailed guidance on exercise technique. While the app provides a variety of exercises to choose from, beginners may find it challenging to learn proper form without additional instructional resources.
No Breaks
The absence of a built-in break between exercises, as users have expressed the desire for a short rest period to transition smoothly between different types of exercises.
03. Ideate
03. Ideate
We are now ready to ideate and conceptualise our ideas based on our users’ needs.
Ideation Workshop
Ideation Workshop
During our design process, we organized an Ideation Workshop to delve into the requirements and needs of our users. To kick-start the session, we initiated a brainstorming session to generate a wide range of ideas. Subsequently, we employed the MoSCoW technique to prioritize the essential features that would greatly benefit our target persona in the workout app.
Following the feature prioritization, we focused on structuring and categorizing these features in a hierarchical manner, ensuring a logical and intuitive organization for both the phone and wearable solutions. This hierarchical structure enables users to easily navigate and access the relevant functionalities and information within the app.
Designing Content First
Designing Content First
During the ideation workshop, we concluded with important features that we should include in the app. However, we recognised the importance of designing with content first in mind. We therefore set up a discussion in order to answer the following:
What is the content trying to communicate to the user?
What is the content trying to communicate to the user?
That you can easily track and conduct fitness exercises customised to your need.
How is it going to help users achieve their goals?
How is it going to help users achieve their goals?
By reminding the user to be consistent, enable them to customise and set up their own workout routines that are easily available for them as well as encourage their achievements.
How will it help your company achieve its business goals?
How will it help your company achieve its business goals?
By creating a product based on our persona’s needs and goals, we will create a product that will reach our target audience.
IA Diagram: Smartwatch
IA Diagram: Smartwatch
IA Diagram: Phone
IA Diagram: Phone
User Flow: Start a workout
User Flow: Start a workout
04. Prototype
04. Prototype
We prepared the prototype by connecting the low-fidelity wireframes together and making certain elements interactive.
Sketches
Sketches
Low Fidelity
Low Fidelity
Mid Fidelity
Mid Fidelity
Wireflows
Wireflows
From a glance: Smartwatch
From a glance: Smartwatch
Mid-Fidelity Wireframes
Sign up: Phone App
Sign up: Phone App
Mid-Fidelity Wireframes
From a glance: Phone App
From a glance: Phone App
Mid-Fidelity Wireframes
Summary & Conclusion
Summary & Conclusion
Throughout the course of the MoveIt app project, we diligently adhered to the design thinking process. Understanding the unique requirements of our primary users, particularly busy professionals on-the-go, we developed mid-fidelity wireframes tailored for both wearables and phone applications. This design approach ensured a user-centric solution, seamlessly integrating fitness and technology for our target audience.
Our journey with the MoveIt app thus far has been both challenging and rewarding, illuminating the paramount importance of a user-focused design approach. While the wireframes offer a promising direction, to further refine our designs and ensure they truly resonate with our users, our next crucial step is conducting usability testing. This will help us gather feedback, make necessary adjustments, and continue to create a product that effectively bridges busy lifestyles with consistent fitness routines.
Thanks!
This project was made by the collaborative study group Team Supreme.
Team Members:
Martine Rydland, UX Designer
Somayeh Mohammadi, UX Designer
Thomas Olsen, UX Designer
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